TCL's power-on article starts with the basics for every model: make sure the power cord is firmly seated at the TV and the wall, test the outlet with another device, bypass any surge protector or power strip, press the physical power button on the TV instead of the remote, and replace the remote's batteries with a new matching pair. Then, for Google TV, Roku TV and Fire TV models alike, run a power cycle:
The checks in more detail
unplug the TV for at least sixty seconds, and while it is unplugged hold the physical power button for about fifteen seconds, which drains residual charge; plug it directly into the wall and try again. If the TV starts with its own button but not the remote, the remote is the fault, so check battery placement and pairing. Disconnect every HDMI device, USB drive, soundbar and streaming stick, then reconnect them one at a time, since a stuck device can hold the TV in a restart loop.
Look for signs of power such as a standby light, a brief flash, a start-up screen or sound, because those mean the TV is on and the display is the problem. TCL says to contact support if there are no lights or sounds at all, the cord is damaged, the TV powers off again immediately, the standby light flashes continuously, or you hear unusual electrical sounds. Keep the box and a photo of the label with the model and serial number, since warranty and service requests ask for both.
A TV mounted on a wall hides its label, so take the photo before hanging it. TCL also says a TV that restarts by itself after power returns may be reacting to a stuck HDMI device or a failing power supply, so note whether it restarts with everything unplugged, because that one observation separates a device fault from a set fault. If the TV starts but shuts off after a few minutes, note the time it takes, because a fixed interval such as a sleep timer or an eco setting is a settings fault while a random one points at heat or power.
Differential
Likely causes of “TCL TV line keeps restarting or will not stay on”, and how to tell them apart
- 1
A dead outlet or surge strip
What separates it The TV has no power at all because the outlet or the surge strip is dead
How to confirm Plug the TV into a wall outlet that you have tested with another device
- 2
Residual charge in the TV
What separates it The TV is unresponsive or restarts because residual charge is stuck inside it
How to confirm Unplug the TV for sixty seconds, and hold the power button for fifteen seconds
- 3
A dead remote
What separates it Only the remote fails, while the button on the TV works, which points to the remote
How to confirm Use the button on the TV, and replace the batteries in the remote
- 4
A stuck HDMI device
What separates it The TV is stuck in a restart loop because a connected HDMI device is confusing it
How to confirm Disconnect the HDMI devices, and reconnect them one at a time, to find the culprit
- 5
A power board fault
What separates it The standby light blinks continuously because of a fault on the power board
How to confirm Contact TCL support, since a continuously blinking light points to a fault in the TV
Before you touch a setting
Record this first — changing settings destroys the evidence
- What the standby light does, whether it is off, on or blinking
- Whether the button on the TV works
- The result of testing the outlet with another device
- Any sound or brief flash on power
Try in this order
0 of 7 completedCheck the cord and outlet
ReversibleCheck the cord and the outlet, and test the outlet with another device, and then test again to see whether it helped.
Bypass power strips
ReversibleBypass power strips and surge protectors, and plug the TV into a wall outlet only.
Try the TV's own button
ReversibleTry the TV's own button, to rule out the remote as the reason it does not respond.
Unplug for sixty seconds
ReversibleUnplug the TV for sixty seconds, and hold the power button for fifteen seconds, and then test again to see whether it helped.
Remove external devices
ReversibleRemove external devices, and reconnect them one at a time, to find which one causes it.
Look for signs of power
ReversibleLook for signs of power, such as a light, a flash on the screen or a sound.
Contact TCL support
ReversibleContact TCL support if the TV stays dead after all of these steps, and then test again to see whether it helped.
Model-specific
What is true of this model and not of its siblings
- Roku and Google TV
- Roku TV and Google TV models follow the same power-cycle steps.
- Standby light
- A continuously blinking standby light is a contact-support case on any model.
- Other models this page answers
- These steps also fit models QM7, Q7, R646, S555, S455.
Stop boundary
When this stops being a self-service repair
- !If the light blinks continuously, contact TCL support
- !If the TV powers off again straight away, contact TCL support
- !If the cord is damaged, stop and contact TCL
Evidence ledger
Sources behind this answer
Power cycle and remote tests.
General Google TV troubleshooting.
TCL's Roku TV troubleshooting hub.
Diagnosing a powered TV with a dark screen.
The company and its products.
Exact questions
Common questions
How long should I unplug the TV?+
Unplug the TV for at least sixty seconds, to let the stored charge drain away.
Should I hold the power button?+
Yes, about fifteen seconds while unplugged.
Can the remote be the fault?+
Yes, if the TV button works.
Can an HDMI device stop it starting?+
Yes, a stuck HDMI device can stop the TV from starting, so disconnect them to test.
Should I use a surge protector?+
Bypass the surge protector to test, and plug the TV straight into a wall outlet.
Does this apply to Roku TVs?+
Yes, and to Google TV and Fire TV.
Which TCL TVs run Google TV?+
The QM7, QM8, Q7, Q6 and 6 Series Google TV models run Google TV as their operating system.
Where is the model number on a TCL TV?+
It is on the label on the back of the TV, and it is also under Settings, System and About.
What is Game Master?+
Game Master is TCL's gaming mode, which enables ALLM and VRR when a console is connected.
Does TCL cover a TV under warranty?+
TCL TVs carry a limited warranty from the date of purchase, so check your paperwork for its length.